Tips to manage your Gen Z workers

When questioned about defining some traits of Gen Z workers, Kris Webb, the chief people officer of Coles Group, seamlessly responded. At last month's Australian Financial Review Workforce Summit, Webb highlighted that Gen Z employees are forthcoming with their thoughts and desires.

Among the preferences of Gen Z workers are a company with a clear purpose and an inclusive environment, where they can bring their authentic selves. They seek connection, opportunities for skill development, and a listening ear. Flexibility is also a priority.

Webb emphasised the significance of social purpose and inclusivity, which have notably influenced diversity and gender initiatives within companies. Elisa Clements from ANZ echoed this sentiment, mentioning a strong interest among recent graduates in roles related to environmental sustainability.

Understanding what Gen Z employees want is one thing, effectively managing and retaining them is another challenge. Webb and other panellists at the Summit shared five guiding principles for leading Gen Z employees:

• Prioritise Connection: Gen Z values personal connections and emotional expression. Managers should establish rapport before diving into work-related discussions.
  
  
• Foster Social Groups: Encouraging the formation of social groups within the workplace promotes a sense of belonging and camaraderie.
  
  
• Align Job Design with Purpose: Job roles should demonstrate how they contribute to the company's overarching purpose to engage Gen Z workers.
  
  
• Emphasise Skill Development: To retain Gen Z employees, companies should offer opportunities for continuous learning and skill diversification.
  
  
• Offer Flexibility: Flexible work arrangements, including hybrid models, are essential for accommodating Gen Z's preferences, even though they tend to maintain higher office attendance rates.

Understanding and addressing the unique preferences of Gen Z employees can be crucial for effective management and retention strategies in the modern workforce.